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[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views

The twisted halter neckline and elegant ruched detailing flatter your growing bump, while the dramatic cape detail adds a touch of show-stopping sophistication

Nude undergarments or lining are recommended if needed

The picture of the dress was first posted on Tumblr by Caitlin McNeill, a 21-year-old aspiring singer from Scotland, after noticing her friends saw different colours in the photograph