is the dress gold or blue TheDress -- Blue/Black, White/Gold ...

Open your minds eye and picture this Royal black and Gold combined style dress for luxury events

Shade is a great way to narrow things down

As the original authors of the photograph that sparked the viral phenomenon, Bleasdale and her partner Paul Jinks later expressed frustration and regret over being completely left out from the story, including their lack of control over the story, the omission of their role in the discovery, and the commercial use of the photo

If you assume that the front of the dress is in shadow (thanks to the bright blurry background light), your brain will apply colour constancy and remove the blueish hue of the shadow and bingo, the dress is white