On the y -axis of the heat map, the 99 chemicals were ranked by their safety classification (Toxic, Harmful, Irritant, and No data) as posted on the Good Scents Flavor Company website 17 , which provides peer-reviewed information for the flavor, food, and fragrance industry
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After adjusting for covariates, participants in all three experimental groups (vs control) were more likely to notice and read labels, with the strongest effects among those in the insert + PHWLs group compared to those in the control group, participants in the inserts + PHWLs group had 6.9 times the odds of reporting a higher frequency of noticing warning labels and 5.4 times the odds of reading them (Table 2)
Therefore, based on Shanahan and Elliott [4] it can be suggested that grater is the size of the ad, the grater is its impact